Hi, I'm Aurรฉlie, a professional coach and facilitator, specialized in innovation in healthcare and sustainability. I enable team and organization leaders in healthcare to increase the speed between an ideas discovery and significant investments. I bring creativity and disciplined methods with contagious energy and a smile as well as a team and system coaching approach. I have a No BlaBla, No Bulshit, and no Blingbling values. I am a entrepreneur / working Mum aware that I only have one life, so I want to make the most of it!
Hello ! โ I hope you've had a lovely two weeks, not too warm (as I write this message, it's 37 degrees here ๐ฅต), and you're recharged and ready for the "back to school" phase. This week, as an Innosuisse expert (reviewing funding programs for the federal agency of innovation), I attended the Innosuisse plenary at EPFL (Ecole Polytechnique de Lausanne). Together with coaches and other experts, we shared a common observation: many teams lack a robust business strategy. This is fundamental. And to nail down these basics, a simple yet powerful tool exists: the Business Model Canvas (BMC). Today, we'll explore this canvas. I'll introduce you to my adapted version tailored for healthcare and sustainability projects, explain why I'm so passionate about it, and guide you on how to utilize it in your job while avoiding common pitfalls. (And afterward, I go for a swim ๐). โ ""Startups don't fail because they lack a product.
They fail because they lack customers and a profitable business model"." Steve Blank โ Get comfortable for your 5 minutes of sparks to hack. โ โจ Sparkโ โ The original BMCโ The BMC is a tool designed by Alexander Osterwalder (CEO of Strategyzer) during his PhD work supervised by Yves Pigneur. The book, Business model generation, was published in 2010. โ This has been a core innovation tool since I was trained by Alex (Osterwalder) in 2015. โ โ Why did I design a new version for healthcare and sustainability projects?โ Over time, I saw that the complexity of healthcare could greatly benefit from a tailored version of this canvas. So when I founded Bambooster in 2018, I designed the 3C BMC (after many iterations ๐). The "3C" signifies a business model that must add value to three distinct customers simultaneously: the user (1) + the decision maker (2) + the buyer (budget holder 3). In healthcare, you have the patient (1) + physician (2) + private insurance (3) or physician (1), hospital CEO (2) + ministry of health (3). In sustainability, you have citizen (1) + NGO (2) + foundations (3). โ
โ the 10 building blocksโ
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Strategy alignment
Without a clear strategy framework, you go nowhere like this small pink arrow. You need a structured strategy to align your team toward a common goal. For me the business model canvas is the best tool to make this happen (way better than SWOT ๐คฎ).
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โSee where you are investing resources to manage your portfolio better:
Use the 3C BMC as a portfolio mapping tool to systematically map ongoing projects and resources at local, regional and global levels.
Using a standardized approach, you can gain better insight into the maturity and potential ROI of current products and services, and make more informed decisions about where to focus your resources.
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Collaboration: if the business model represents a service to be delivered by 2 companies (eg a startup and big pharma) teams tend to design only the part of the service they will be in charge of.
Instead, fill your business model canvas assuming it will be only one company. Then when it is clear, it is time to define who will do what.
Multiples customers: different users will have different needs, always. For example, a platform connecting patients and general practitioners.
You need to have a value (what is it for them) for each user.
The activities and resources are NOT your to-do list: They are NOT the steps to get on the market (e.g get a grant, test a MVP, recruit a designer).
They are the activities and resources you must have once your product is on the market to create, deliver and capture value.
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I already shared in a previous newsletter why mastering Business models (with this canvas, of course) will promote an ecosystem mindset and help you succeed faster. This is here. Maybe your next read ๐?
Now is the time for me to go for a swim ๐ฅต. I and to give me a feedback on this newsletter content ๐.
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Hit reply to let me know if you liked this edition or if you tried these tips. I respond to every person who writes to me!
See you in two weeks. Keep the spark alive, and be intentional :)
by Aurelie Moser
Hi, I'm Aurรฉlie, a professional coach and facilitator, specialized in innovation in healthcare and sustainability. I enable team and organization leaders in healthcare to increase the speed between an ideas discovery and significant investments. I bring creativity and disciplined methods with contagious energy and a smile as well as a team and system coaching approach. I have a No BlaBla, No Bulshit, and no Blingbling values. I am a entrepreneur / working Mum aware that I only have one life, so I want to make the most of it!
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